That’s a question I’m asking my clients at this week’s Extreme Business Workshops in London and Manchester.
I’m sharing with them (for the first time) the attached PDF – please download a copy.
In simple terms – pricing is a combination of:
mathematics – “what do I need to charge to make a profit?”
emotion – “what do I think my patients will pay?”
The challenge is that most practices lean heavily towards the emotional consideration and don’t pay enough attention to the mathematics.
Take a moment to think about where you are currently on The Pricing Matrix – and what you have to do to get into the top right hand quadrant.