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THE
EXTREME BUSINESS
2025
Are you ready to...
double your earnings?
double your dental business' goodwill value?
create a truly self-managing dental business?
become one of the best 100 dental practices in the UK?
Whether you're consolidating your learning, seeking new insights from another coach, or simply ready to take a fresh approach, now is the perfect time to consider joining our unique community.​​
In January 2022 I launched a new coaching programme - the like of which had never been seen before in UK dentistry.
It is and continues to be bold, outrageous and provocative - as you would expect.
We continued the “best bits” from our digital communication during the pandemic - and reintroduced the energy and dynamism of live events - a chance to be inspired in the flesh and to network with peers in a super positive environment.
Add in my 30 years experience of working with some of the very best practices in the UK and around the world - and this has proved to be something special.
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2025
The year of the golden goose
When we launched, we made a bold promise to double our members' profits in three years. While some have succeeded and others haven’t, we’ve learned that following our Extreme Business Process© – a 50+ step action plan – directly correlates with increased profits. Many members are preparing their businesses for sale, but as we look ahead, the landscape for UK and Irish dental practice sales is becoming more challenging.
That’s why 2025 marks a shift. We’re entering what I like to call "The Age of the Golden Goose" – an era where business owners focus on building practices they want to keep, not sell. Imagine running a dental business where your involvement is minimal – attending just 12 board meetings a year – while still enjoying 100% of the profits. It’s possible, and we’re already helping some members achieve this balance by stepping away from the day-to-day clinical and managerial hats and creating sustainable, profitable businesses.
If you’re ready to explore this new approach and see if The Extreme Business 100 is the right fit for you, I’d love to offer you a complimentary Zoom call to discuss your goals. Simply fill out the online booking form, and we’ll arrange a chat.
Ready to build your golden goose?
Whether you're looking to grow, sell, or stay – The Extreme Business 100 can help you every step of the way. Let’s build a business you’re proud of, no matter what.
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The 90 day cycle
I have learned from the world's greatest coaches over the years. People like Stephen Covey, Dan Sullivan, Michael Gerber, Michael Hyatt and - my own business coach - Rachel Turner.
One common denominator is the advice to plan around 90-day cycles - four quarters every year - and to achieve marginal gains in each of those three-month periods.
So over the time that we work together, we will pass through consecutive 90-day cycles to which I’ll hold you and your senior team accountable for progress in each period.
So how does it work?
Here's what's included every 12 weeks
The quarterly mastermind day
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Regional mastermind meetings for Practice Owners only. Every quarter a full day of strategic business coaching delivered by me on every aspect of business and personal growth.
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4 DAYS PER YEAR
2 TICKETS INCLUDED PER DAY
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The quarterly training day
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Regional workshops for Practice/Business Managers plus Marketing Managers & TCOs. Every quarter a full day of coaching delivered by me and our specially chosen guest experts on every aspect of management, marketing and patient communication.
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4 DAYS PER YEAR
4 TICKETS INCLUDED PER DAY
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Every Tuesday evening at 19:00 - Coach Barrow Live to keep you up to date, share current thought leadership, meet with your fellow 100+ members, and answer your questions.
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EVERY WEEK​
FOR OWNERS & MANAGERS
The weekly huddles
Online team training platform
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Unlimited access for all of your team members, both employed and self-employed to our huge archive of training and development courses.
On-demand business coaching
Access to one-on-one calls will be determined by you - you can request a Zoom call through our client call booking system as needed. Everyone is different and this allows you to move forward at a pace to suit you.
Unlimited email access
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Requests for help, written copy to edit, marketing material for feedback, second opinion, sounding board, request for referral to another professional service provider.
Plus full access to
The Extreme Business Resource Centre
Our exclusive resource centre, full of infographics, educational PDFs, template letters, spreadsheets, job descriptions and hundreds of other resources;
The Extreme Business WhatsApp Groups
Separate groups for Owners and Managers through which we can (and do) talk business all day long;
The Extreme Business Buying Group
Our “not for profit” buying group that has selected deals with professional service and capital equipment providers, offsetting the investment in our services.
The Weekly Morning Huddle Video
A way to make your morning team huddles more interesting. Chris's weekly video to play during your morning huddle to keep the team engaged.
Our 2025 training day speakers
Sheila Scott
Q1 2025
What patients are telling us they want. And how we can deliver.
Neil Harris
Q2 2025
The Evolution of a Self-Managing Dental Practice
Michael Bentley
Q3 2025
The Complete Dental Nurse Masterclass
Mike Hesketh
Q4 2025
Commando-Style Practice Growth
"What I learned by leading teams with Ant Middleton and Prince Harry"
How to grow 100%
As well as the fundamental business principles that I have shared with my clients since 1993, I'll be introducing innovation in the following areas:
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the self-managing dental business - coaching your senior team to effectively manage your business on a day-to-day basis;
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the associate-driven dental business - reducing or eliminating your clinical time to enhance adjusted EBITDA through associate productivity;
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the hygiene/therapy-led dental business - ensuring that your hygiene/therapy team are delivering preventative maintenance and up-selling private treatment;
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advanced financial modelling - monitoring benchmark performance and analysing the profitability of every fee-earner;
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low-cost internal marketing - driving new patient enquiries through word-of-mouth and digital recommendation;
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inbound marketing - making sure that Google recognises you as the expert in your field and drives new patient questions to your website and social platforms;
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the complete digital patient workflow - combining technology (scan:design:print) and people (FOH/TCO) to maximise conversion, average patient value and reviews/recommendations;
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the ideal team - picking winners - the recruitment and retention of people whose performance and behaviour are in line with your core values, mission & vision.
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The overall objective of 'The 100' is to focus on doubling your EBITDA and, thus doubling your profits and your goodwill value.
Hear from our clients
Your investment
I’m making things very simple - one community, one price point:
£750 per calendar month (inclusive of VAT) per dental business, to include everything listed above.
“If I could show you how to double the earnings and goodwill value of your business in the next 3 years, would a tax-deductible investment of £27,000 inclusive of VAT seem like a good idea?”
Interested in joining The 100?
Please complete the form below to sign up, or use the button below to book a complimentary Zoom discovery call with Chris Barrow.
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Chris will listen carefully to your current situation and desired objectives and determine whether membership of The 100 will help you.