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a blog by Chris Barrow

Keeping count

There are three sets of numbers that you must count and three things that you must do with the numbers:

  1. Count your lead generation statistics;

  2. Count your lead conversion statistics;

  3. Count your financial statistics.


  1. Collate the information (presentation in a format that is easy to absorb quickly);

  2. Interpret the information (compare to industry benchmarks and spot internal changes and trends);

  3. Act upon the information (do something different that will improve business performance).

Count – Collate – Interpret – Act

Every month without fail.

Don’t let the fact that it’s not urgent seduce you into thinking it’s not important.

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