There are three sets of numbers that you must count and three things that you must do with the numbers:
Count your lead generation statistics;
Count your lead conversion statistics;
Count your financial statistics.
Collate the information (presentation in a format that is easy to absorb quickly);
Interpret the information (compare to industry benchmarks and spot internal changes and trends);
Act upon the information (do something different that will improve business performance).
Count – Collate – Interpret – Act
Every month without fail.
Don’t let the fact that it’s not urgent seduce you into thinking it’s not important.