Keeping count

There are three sets of numbers that you must count and three things that you must do with the numbers:

1. Count your lead generation statistics;

2. Count your lead conversion statistics;

3. Count your financial statistics.

Then…

1. Collate the information (presentation in a format that is easy to absorb quickly);

2. Interpret the information (compare to industry benchmarks and spot internal changes and trends);

3. Act upon the information (do something different that will improve business performance).

Count – Collate – Interpret – Act

Every month without fail.

Don’t let the fact that it’s not urgent seduce you into thinking it’s not important.