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Thinking Business
a blog by Chris Barrow

Why blog? What to blog about? Two new examples of excellent dental blog posts

Aug 2, 2018
1 min read


Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members.

My feedback was that they were wonderful because:

  1. they weren’t directly about BDS – boring dental stuff;

  2. they were authentic and full of human interest;

  3. they were well written.

Here they are:

I have already personally congratulated Cara from Christchurch Dental and Amy from The Briars for jobs well done – and continue to encourage them to do more.

Why blog?

Because patients have different preferences when it comes to reading online – some on social media channels, some via a blog and others via newsletters. The audience numbers may be different but part of marketing is a numbers game.

We all have to get noticed in as many places as possible.

Nobody said that blogging was easy and, yet again, I found myself sharing the bloggers mantra with Keith and Gillian Preston who hosted me at Coatbridge Family Dental on the outskirts of Glasgow yesterday:

In the last 24 hours, what has happened to me, personally or professionally, good or bad, that is of any use to pass on to others as a metaphor for my message?

61 Comments


Guest
2 days ago

Min upptäckt av ekologiskt Rooibos för barnen under kalla vinterdagar

Hej alla föräldrar i forumet! När det är busväder ute gillar mina barn att dricka någonting varmt när de kommer hem från skolan, men jag vill självklart inte ge dem drycker med koffein eller massa tillsatt socker. Jag svängde förbi en otroligt mysig Tebutik & kaffebutik i Nacka, Stockholm för att se om de hade något som passade hela familjen. Jag blev rekommenderad ett ekologiskt rödbuskte (Rooibos) smaksatt med naturlig jordgubb och grädde. Ungarna blev helt förtjusta! Det har en så mjuk, bärig och naturligt söt smak att de ber om det nästan varje eftermiddag. Det känns så otroligt skönt att kunna erbjuda dem en helt naturlig och hälsosam dryck som samtidigt känns som ett riktigt fredagsmys. Vill ni hittat…

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6 days ago

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Oct 06

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Sep 21

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