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Thinking Business
a blog by Chris Barrow

Why blog? What to blog about? Two new examples of excellent dental blog posts


Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members.

My feedback was that they were wonderful because:

  1. they weren’t directly about BDS – boring dental stuff;

  2. they were authentic and full of human interest;

  3. they were well written.

Here they are:

I have already personally congratulated Cara from Christchurch Dental and Amy from The Briars for jobs well done – and continue to encourage them to do more.

Why blog?

Because patients have different preferences when it comes to reading online – some on social media channels, some via a blog and others via newsletters. The audience numbers may be different but part of marketing is a numbers game.

We all have to get noticed in as many places as possible.

Nobody said that blogging was easy and, yet again, I found myself sharing the bloggers mantra with Keith and Gillian Preston who hosted me at Coatbridge Family Dental on the outskirts of Glasgow yesterday:

In the last 24 hours, what has happened to me, personally or professionally, good or bad, that is of any use to pass on to others as a metaphor for my message?

49 Comments


jannalopez
12 hours ago

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19 hours ago

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Angus Cox
20 hours ago

Really enjoyed this post on why blogging matters for dental practices and how practical examples make it easier to understand what to write about. It resonates with how many professionals struggle with turning everyday expertise into useful content that patients actually want to read. The idea of showing real examples is powerful because it removes the guesswork and helps clinics stay consistent with publishing. In a similar way, even in technical fields like software development, concepts such as Object-Oriented vs Functional Programming are often best understood through clear, relatable examples rather than abstract explanations. That parallel really highlights the importance of simplifying complex topics for any audience. Overall, this approach to blogging feels very actionable and relevant, especially for busy…

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cloe owen
7 days ago

This was a very insightful read, especially the emphasis on creating blog content that genuinely answers patients’ questions and builds trust rather than simply promoting services. The examples clearly demonstrate how educational and relatable dental blogs can improve engagement while positioning a practice as a reliable source of information. In today’s digital landscape, people appreciate content that solves real problems and provides practical guidance, making well-crafted blogs an essential marketing tool. I particularly liked how the article highlighted the importance of understanding audience needs before choosing topics. This strategy is relevant not only for dental professionals but for anyone creating content online. As a student, I see a similar approach in academic writing, where addressing readers’ concerns and delivering valuable…

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Jun 04

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