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a blog by Chris Barrow

How to grow a private squat - with sheer enthusiasm

I met Dr. Sonika Burger at The Campbell Academy One Year Implant Course last Thursday.

My presentation was the usual Chris Barrow content on "marketing for implants in independent practice" and I shared with my audience some examples of practice videos and patient testimonials.

In the break, Sonika approached me to ask if I would look at her practice web site and, in particular, their "show reel" video.

In just 2 minutes you will learn that they are at the front line in technology and excel in customer service.

Is it any wonder that they opened the practice as a private squat just a few years ago and yet are steadily expanding?

This is a great little "show reel", it's marketing at it's best and I've no doubt that they have a fine future.

Sonika's pride in her achievement and love for her work was simply infectious.

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