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It’s good to be nervous when you are doing your best work
There is always a satisfying combination of excitement and apprehension when we stretch ourselves to do something new. Today in London is...
THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Jan 6, 2020
Snowballs don’t roll without a little help at the start
Imagine attempting to roll a snowball down a not too steep but steady incline. At first you create the fist-sized snowball by compacting...
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Chris Barrow
- Nov 18, 2019
Here’s a simple idea for a Monday morning on the subject of business cards
Sometimes the most obvious ideas never occur to us, usually because we are too busy. In a client meeting last week we were reviewing the...
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Chris Barrow
- Oct 29, 2019
A simple but brilliant idea to share patient testimonials
Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and...
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Chris Barrow
- Sep 27, 2019
Another leap forward in the world of wearable tech, how people consume news (and what it might mean
Two items of news stand out for me this morning and give us a brief glimpse of a possible future in the delivery of dentistry. Item #1 –...
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Chris Barrow
- Sep 26, 2019
Shoppers, kickers, hunters and wasters
Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They...
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Chris Barrow
- Sep 23, 2019
Study Clubs, Team Training, Conferences, Patient Finance and Awards – it’s that time of
It’s that time of year when dental conferences and dinners seem to flow thick and fast, as well as evening Study Club meetings and the...
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Chris Barrow
- Sep 16, 2019
Two brothers making an impact in dental practice video production
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Sep 13, 2019
A free-download – The 10 essential ingredients in a treatment plan that patients will understa
Over the last couple of years I’ve been working with my coaching and workshop clients on the quality of their treatment plan...
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Chris Barrow
- Sep 10, 2019
3 things to aim for – 3 ways to get there – 27 things to get right
Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious...
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Chris Barrow
- Aug 28, 2019
Tiwari Watson Dental Care – just doing it
Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done)....
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Chris Barrow
- Aug 19, 2019
Why you should never spend more than £10,000 per annum on marketing if you want your business to gro
I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would...
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Chris Barrow
- Aug 13, 2019
Smiirl – an engaging way to engage your patients on social media
A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben...
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Chris Barrow
- Aug 6, 2019
My favourite quote from the Sydney workshop
Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients...
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Chris Barrow
- Jul 31, 2019
10 steps that the top 5% of practices use to massively improve their new patient conversion rate and
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate...
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Chris Barrow
- Jul 30, 2019
What the “FaceApp” phenomenon tells us about today’s dental patients
There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you...
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Chris Barrow
- Jun 13, 2019
Every patient is an influencer
There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels...
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Chris Barrow
- Jun 7, 2019
The Complete Marketing Course – everything you and your team need to know in one place –
Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...
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Chris Barrow
- Jun 6, 2019
A simple technique to encourage patient reviews
I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the...
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Chris Barrow
- May 17, 2019
The case for “the selfie” – but can we stop calling it that please?
You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed...
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