Inexorably, dental practice marketing and patient management is moving on-line. Everywhere I travel (and I travel everywhere), those who...

We’ve been offered a quarter page advert in a local lifestyle magazine – I have to give an answer by end of play today – should I say...

A date for your diaries here if Tooth Whitening is part of your marketing and product mix (or you want it to be a more valuable profit...

There is growing evidence that 2016 will be the year that the UK will evolve beyond Digital Marketing, Digital Smile Design and Digital...

You thought you had seen it all yesterday didn’t you? The Campbell Clinic Treatment Plan – “The Box”? Well, they went one further than...

Do you, like me, keep the packaging from your Apple products, simply because it is beautiful? Do you, like me, love the tactile...

Are you selling a thing or a relationship? “buy my thing” or “buy me” “buy us” “buy our values” Your thing is just a different thing from...

Hi Chris, I wanted to offer yourself, your clients and your partners, an interesting little opportunity with the Humble Brush...

Recall The way in which you engage with your existing patients to tell them that you appreciate their loyalty; you would like them to...

I’m going to repeat myself – something I said last week and have said many times. Every week I meet prospective clients who are throwing...

Imagine that you are called in to advise a friend on the marketing systems in her beauty salon. She tells you that there are three...

Hi Chris Happy New Year. Hope you are well and the wrist is healing. I was wondering if you would consider promoting the Bio Emulation...

What happens to good news? The 2-minute John Lewis Christmas Advert 2015 has now been viewed on You Tube over 22 million times. If you...

Here’s what happens in most of the practices that I visit. Priority #1 – let’s try and find some strangers to come and see us Priority #2...

The marketing channels through which you attract new patients have undergone a dramatic shift in priority over the last 20 years....

OK, that’s all done, so now it’s time to just pop next door for a quick clean with our lovely hygienist Mary The word “just” creeps into...

In the heyday of The Dental Business School workshops, I used to make a politically incorrect joke about the long-suffering male Dental...

I finished the New York marathon in 2011 so exhausted that I hired a rickshaw owner to take me back to my hotel – this gave me the...

Here are some top tips: Send by email – print media is dead. Send monthly – less frequently and you will not get noticed. Avoid jargon...

A frog will not eat, even if surrounded by food. That’s because the frog has evolved to “strike” whenever it sees something small enough...