THINKING BUSINESS
a blog by Chris Barrow

How marketing channels have changed over the last 20 years

The marketing channels through which you attract new patients have undergone a dramatic shift in priority over the last 20 years.

Recognising this and taking appropriate action is mission critical in the development of your practice growth plan.

Here’s how things have changed:

1995

2005

2015

Direct Marketing

66%

51%

15%

Word of Mouth

34%

34%

34%

Digital Marketing

0%

15%

51%

Developing systems and budget allocation for each of your marketing channels should now be complete for 2016.

Additionally, throughout the year, you must facilitate regular meetings to monitor the effectiveness of each channel and Marketing Return on Investment (MROI).

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