How marketing channels have changed over the last 20 years
The marketing channels through which you attract new patients have undergone a dramatic shift in priority over the last 20 years.
Recognising this and taking appropriate action is mission critical in the development of your practice growth plan.
Here’s how things have changed:
Word of Mouth
Developing systems and budget allocation for each of your marketing channels should now be complete for 2016.
Additionally, throughout the year, you must facilitate regular meetings to monitor the effectiveness of each channel and Marketing Return on Investment (MROI).