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a blog by Chris Barrow

Then again – Apple don’t know everything…

You thought you had seen it all yesterday didn’t you?

The Campbell Clinic Treatment Plan – “The Box”?

Well, they went one further than Apple.

Realising that, at the end of treatment, there is a golden opportunity to reinforce their relationship with a patient.

  1. to thank them for their business

  2. to reinforce their decision

  3. to request reviews/testimonials and

  4. to request referrals

So, they thought outside of that box again – and decided to create something that the patient would keep and remember – their end of treatment pack.

Look – and learn…..

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