THINKING BUSINESS
a blog by Chris Barrow

Reactivation

Having rubbished your recall systems on Friday, I mentioned that reactivation was the #2 most important part of your marketing plan.

That means reactivating prospective new patients who left the building with a treatment plan but didn’t take up the offer.

Normally, your systems for keeping those people connected are scrappy or you are afraid to appear pushy.

We have been working with our clients to create long-term email reminders.

The results have been exceptional.

One practice emailed their dormant treatment plan holders and secured £38,000 of sales off the back of one broadcast.

People seldom say “no never” and usually mean “no, not now” but if you don’t have a decent reactivation system, all of that hard work in marketing, treatment co-ordination and planning go to waste.

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