It’s important to understand the difference between achievements and habits when you are goal-setting.
An achievement is a specific target, usually involving numbers and deadlines:
I will hit a sales target of X by Y date;
I will launch product/service X by Y date;
I will create X video testimonials by Y date.
A habit is a new way of living/working that you intend to embrace on a permanent basis:
I’m going to review and update my personal finances every Sunday morning;
I’m going to cut out the alcohol on school nights;
I’m going to start handing out my business referral cards to every patient.
All of us can benefit by establishing new achievement targets and habits on a quarterly basis.
Today I’ll be meeting with the owners of just 6 practices for a weekend retreat that will commence at lunchtime today and run through until noon on Sunday. I have 4 from the UK, 1 from Sweden and 1 from South Africa who have made the journey into central London.
Here’s what we will be covering:
Your Overall Strategy:
90-day goals Where are you going in business? Super-profitable single location? Micro-corporate? Sale date established? Your Financial Plan:
Personal financial planning (that’s managing your own cash flow)
Analysing your Profit & Loss statement
Creating a 12-month budget
Looking at how you compare with industry benchmarks via Key Performance Indicators
Measuring associate productivity and profitabilityYour Marketing Plan:
How you engage with existing patients
How you encourage and gather patient referrals
How you recruit brand new patients
Through the web
Through direct marketing
If appropriate, how you generate GDP referrals
How you measure the ROI from your marketing investmentYour Patient Experience Plan:
First digital contact
First human contact
Treatment planning and TCO’s
Treatment plan presentation and close
Your end of treatment protocolYour Team:
Current organisational structure
Changes required to facilitate growth
Leadership and management of your teamPersonal Development
Running a business and keeping a life!
The delegates will “enjoy” 48 hours of total immersion with me at the prestigious Seminars at Thirty Eight venue in Marylebone.
I’m expecting a game-changer for all of them and that they will emerge with new achievement targets and habits that they cannot even imagine this morning.
Let the fun begin…..