I have been very cautious about “wedding fayres” as a source of new business over the years. Feedback from clients has been that interest and new business have slowed down over the years – sometimes because the bride and groom and so far away from the “big day” that investing in whiter/straighter teeth is not seen as important – at other times because people getting married are just short of cash – especially after their wallets have been emptied by the other traditional exhibitors.
Add our “annus economicus horribilis” and you aren’t going to set the world on fire.
That might not be the whole point.
My photograph is from the team at Orthoworld in Taunton, who managed to cobble together the stand you see on very limited resources – and then volunteer their time to attend.
Practice manager Sue Tomlinson writes:
We did a Wedding Fayre yesterday at the Rugby Club in Taunton and I have attached a photo of our stand for you to see. Most people we spoke with were interested in Whitening, although we did speak with 2 other traders who were interested in Straightening. Unfortunately it wasn’t very busy and in the afternoon it went really quiet. There is another Wedding Fayre in Taunton in October we’ll give that one a go too.
And what I admire about that is that they are at least prepared to “have a go”.
I’ve written to suggest some changes in location and presentation – but my heart is warmed this morning by a team who are doing something positive.