THINKING BUSINESS
a blog by Chris Barrow
  • Chris Barrow

7 days to launch - Part 2 - The Marketing & TCO Development Programme


On Friday 11th September we begin our brand new and unique Marketing & TCO Development Programme (MTCODP).


My objective will be to enhance the communication skills and effectiveness of your marketing managers and TCOs, so that they will want to help you grow your business by raising their own game.


Over the 15 weeks until Christmas, we will be presenting a weekly live webinar on Friday lunchtimes (recording available) and following that up with regular dialogue and coaching through our unique Facebook Workplace platform.


Not only that but those graduating will have earned full vCPD throughout and will have a plan in place for their own personal and professional development during 2021.


I'll share the complete MTCODP curriculum below but take a moment to consider that, for an investment of £300 per month (inc. VAT) per dental business for 4 months (with an unlimited number of places available for Marketing & TCO team members per business), this represents incredible value for money at a time when cash flow is tight.


Not only that, but businesses taking part will equally have access to all the benefits of The Extreme Business Regeneration 2.1 Programme, including the Associate Development Programme we featured in yesterday's post.


You can discover more at https://www.coachbarrow.com/regeneration


Register your interest (2-minute process), we will onboard you and show you how to get your marketing managers and TCOs registered - it's not too late - we begin a week today.


A summary of the curriculum: is as follows:


Week 1 - Introductions


Week 2 - Your recall system as a marketing activity


Week 3 - Effective and responsible use of social media


Week 4 - A web site that earns a living


Week 5 - Blogs/vlogs and podcasts


Week 6 - Newsletters


Week 7 - The Daily Huddle


Week 8 - The End of Treatment Review in the year of Covid-19


Week 9 - An introduction to the role of the TCO


Week 10 - Patient and pipeline management


Week 11 - Compliance


Week 12 - Preparation for your role as TCO


Week 13 - Patient Communication


Week 14 - Presenting Treatment Plans


Week 15 - Getting ready for 2021


You can download a more detailed curriculum here:


The Marketing & TCO Development Programm
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Download • 46KB

It's not too late to join 140 Dental Businesses who have already registered at https://www.coachbarrow.com/regeneration

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