3 simple rules to create marketing that will engage your audience and lift your business

In order to create share-worthy marketing collateral for your business, follow these basic rules:

1. Decide on your channels
   

2. Facebook

3. Instagram

4. Linkedin

5. a blog every day/week

6. a newsletter every month

7. online and offline journals
   

8. professional and trade

9. local community

10. speaking events
    

11. professional and trade

12. local B2B and B2C

13. Decide on your content
    

14. 80% stories about the difference you have made to your clients/patients

15. 15% stories about yourself and your team

16. 5% education on your area of expertise

17. create zippy titles and eye-catching photography

18. Decide on your approach
    

19. don’t write about what you know, write about what fascinates you

20. don’t say something about something, say something about somebody

21. ask yourself the same question every day before you create content:

Follow these basic rules and be persistent, relentless and unstoppable in your content creation.

About the next 48 hours

Today I will be an M.C. at Stars of Dentistry 2017 and I’m excited at the prospect of meeting over 500 attending and listening to some inspiring presentations.

Tomorrow I will be with an altogether different constellation of stars, attending the Bridge2Aid annual conference in Birmingham (where I have the privilege of joining an impressive speaker line-up).