I actually don’t believe that we are expensive – I believe that our prices are accurate and reflect the level of experience and excellence that we deliver.I would like to ask an alternative question – why do you think other people are cheaper?
Because I am making more profit?
Because they are using cheaper materials?
Because they are spending less time with more people?
Because they are less experienced?
Because they provide different physical facilities or customer service? It’s for you as the customer to decide which of those is true – once you have made your decision, if you choose to come back and see us, we would be happy to help.
With thanks to Tim and Birgitta from Elmsleigh House Dental Clinic, who raised the theoretical question at our coaching meeting today – and helped me to develop the answer above.