White Space is back

Since lockdown we have had over three years in which white space was a distant pre-Covid memory.

Now, white space is back.

Clients and others sharing with me that they are finding that those post-Covid queues are diminishing, that the waiting time for an appointment is getting shorter and that there are tell-take gaps in the diary.

Is it "the economy" or the fact that we have finally caught up?

Probably a combination of the two.

Last week, exclusively for The Extreme Business 100 community, I interviewed Lucie Simic on what to do about white space and it will be no surprise that we shared with our clients a checklist of urgent "must-dos".

• Get those recall systems running properly;

• Get your internal marketing systems running properly;

• Get your morning huddles running properly;

• Get your pipeline CRM systems running properly;

• Get your TCOs and clinicians communicating properly.

And - to quote earlier posts - sell what's selling to the patients who are able to buy.

This is a time to renew your diligence on the daily activities which, if repeated diligently, will ensure that you stay busy as we approach the end of the year.

Relentless isn't it?

Photo by Kelly Sikkema on Unsplash