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a blog by Chris Barrow

An innovative option if you cannot find a business/marketing manager or TCO

I’m frequently contacted by people who have products and services of relevance to my clients. For over 25+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas.

Having worked with Phillippa Goodwin and her business Essential PA for over 12 years now I have no hesitation in recommending her to my clients (she has worked with many of them).  I want to share her latest offering, specifically for dental practices and dental practice owners, as I think it could be of great benefit to many of you. 

Phillippa has recruited a group of Treatment Co-ordinators and now offers dedicated Virtual Treatment Coordination, Management or Marketing Support for dental businesses.

Essential PA can support every aspect of managing your dental business, from everyday management and clinical diary management tasks to being there every step of the way for your patient's treatment journey; leaving the dentistry to you.  The list of possible tasks includes:

  • total management of all new enquiries and referrals

  • compilation and coordination of patient correspondence

  • appointment reminders and answering customer queries

  • observing existing systems and advising areas for improvement

  • development of social media where appropriate

  • website updates where necessary or appropriate

  • regular reporting and reviews with the surgeons and/or business owners

  • professional liaison with the dental practice management teams

  • coordination of the clinical diary

  • creating template correspondence where appropriate

  • creating an accounting system

  • developing marketing materials

I genuinely think this is a fantastic service if you are strapped for time and/or stressed about your to-do list of non-clinical tasks - formatting and sending out treatment plans or following up with new enquiries or patients in treatment - but don't have the budget for a full-time TCO.

If you are interested, feel free to find out more HERE or contact Phillippa directly at

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