The Associate Development Programme 2025+ Edition – a free resource from The Extreme Business Academy

In the theatre of modern dentistry, we face a quietly growing tension that no CQC inspection report will show, and no digital scanner can measure: the unspoken gap between Principal and associate. Between ownership and contribution. Between potential and performance.

Let me tell you something I’ve seen again and again, year in and year out, from high street clinics in market towns to high-tech cosmetic hubs in the cities: associates who are technically competent but culturally disconnected. Practices bursting at the seams with digital toys and treatment potential yet struggling to ignite consistent growth because their associates are either not equipped or not engaged.

In a world in which dental practice operating costs are 40%+ up on 30 months ago, this isn’t a problem – it’s a crisis.

Read the full article and download the free PDF in our May 2025 newsletter HERE.

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