Things I hear every week:
We used to…..
have daily huddles
hand out referral business cards
ask for word of mouth recommendations
send out a regular patient newsletter
advertise on the radio
have fun and regular team meetings before they sold the business
I used to…..
go to the gym
spend time with the kids
enjoy the dentistry
spend a lot less time looking at notifications on my phone
Strange, isn’t it, how the “used to” list is almost always a list of things that are good for our business and for us?
In which case – what the hell are we doing with the time that the “used to” list has freed up?
As I recently commented to a friend who asked why Coach Barrow had gone solo again:
“I’ve decided that I want a lifestyle business – primarily because I want a lifestyle.”