an interview with Guy Deeming
Guy Deeming is the senior partner in Queensway Orthodontics and a partner in the Queensway Group, which provides both general and orthodontic dentistry to the population of Teesside in the North East of England. If you think YOUR lockdown experience was stressful, try closing the business mid-way through the opening of three new practices as a result of an earlier successful NHS ortho contract tender. Guy describes in detail how he and his team have dealt with lockdown and, at the same time, used video consultations and Dental Monitoring to build a reservoir of new patient enquiries and continue to advise some patients in treatment. We discuss:
Why it’s important to be bold in your moves;
Dealing with the shock and tears of lockdown;
The shift from worrying about revenue to keeping people safe;
Sending a loud message to your team and your patients that “we’ve got your back”
The guilt of enjoying lockdown
The 08:45 Virtual Morning Huddle
The definition of marketing during the Covid-19 crisis
How he has delivered over 600 lockdown video consults so far
The humanity of performance management
How to run an effective call-centre without isolating teams
The winners in return to work ortho
The increasing role of Artificial Intelligence in the new patient experience
Trust us dear listeners - this is a masterclass in how to respond to our current circumstances.
Listen on iTunes, your favourite podcast player or below.