Seth Godin’s latest book “Tribes” is a MUST READ forÂ anyoneÂ who runs a business, provides a service orÂ aspiresÂ to lead any team of people. I read this from cover to cover yesterday, virtually in one sitting – and was inspired by the content. It has certainly motivated me to “join the dots” as far as my thought leadership and web presence are concerned. There is a message in the book that we are all leaders – and that this responsibility places upon us an obligation to lead by example, lead by motivation and lead by innovation. My reading yesterday was focused on “how does this book change me?” I’m going to read the book again next weekend and ask: “How does this book change the people I work with?” I suggest you do the same.