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Based on the last 6 months of listening to my clients……
Things about dental practice marketing that I believe in
A well constructed web site with
video showreel introduction to the premises and team
no stock photos anywhere
free guides that can be downloaded in return for email addresses and permission to add the subscriber to a newsletter database
on-line booking
live chat (when there is someone live!)
links to social sites
lots and lots of patient testimonial videos
SEO done properly with specific instructions on
treatment modalities and
locations
Social media management full of human interest stories
created on Facebook
repurposed across other social channels
Instagram
Twitter
Linkedin
requests to “check in” on Facebook (for charity) and to respond to the subsequent automated review request (for charity)
A weekly practice blog full of human interest stories – up to 250 words
A monthly email newsletter full of human interest stories – up to 1,000 words
A morning huddle to discuss the day list and identify patients with human interest stories or those at the end of treatment
An End of Treatment Conversation that requests
selfies
reviews (with an explanation handout)
video or written testimonials
plan membership
Weekly marketing meetings
Treatment Co-ordinators
Marketing champions
Things about dental practice marketing that I’m not convinced about
Paid digital media
Google advertising
Facebook advertising
Newspaper advertising
except for a few specialised subjects i.e. dentures
Automated email marketing systems that are not controlled in-house
Team members trying to squeeze marketing on top of other responsibilities, especially reception and nursing