Things about dental practice marketing that I believe in (and some things I’m not convinced ab

Based on the last 6 months of listening to my clients……

Things about dental practice marketing that I believe in

1. A well constructed web site with
   

2. video showreel introduction to the premises and team

3. no stock photos anywhere

4. free guides that can be downloaded in return for email addresses and permission to add the subscriber to a newsletter database

5. on-line booking

6. live chat (when there is someone live!)

7. links to social sites

8. lots and lots of patient testimonial videos

9. SEO done properly with specific instructions on
   

10. treatment modalities and

11. locations

12. Social media management full of human interest stories
    

13. created on Facebook

14. repurposed across other social channels
    

15. Instagram

16. Twitter

17. Linkedin

18. requests to “check in” on Facebook (for charity) and to respond to the subsequent automated review request (for charity)

19. A weekly practice blog full of human interest stories – up to 250 words

20. A monthly email newsletter full of human interest stories – up to 1,000 words

21. A morning huddle to discuss the day list and identify patients with human interest stories or those at the end of treatment

22. An End of Treatment Conversation that requests
    

23. selfies

24. reviews (with an explanation handout)

25. video or written testimonials

26. plan membership

27. Weekly marketing meetings

28. Treatment Co-ordinators

29. Marketing champions

Things about dental practice marketing that I’m not convinced about

1. Paid digital media
   

2. Google advertising

3. Facebook advertising

4. Newspaper advertising
   

5. except for a few specialised subjects i.e. dentures

6. Automated email marketing systems that are not controlled in-house

7. Team members trying to squeeze marketing on top of other responsibilities, especially reception and nursing