The Woman in the Red Dress

Marketing. It’s about getting noticed. And I’m indebted to David Peters and his new branding agency “Red Dress” for reminding me that you have to be different to be noticed. The crowd is grey – are your business, your web site, your brand, your literature, your patient journey, your KEDO, your team, your “chocolates on the pillow”, your disproportionate moments of delight – a “woman in a red dress?