The Business of Being Social

The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin & YouTube for All Businesses by Michelle Carvill My rating: 5 of 5 stars I’m keen to recommend this book to any of my clients who want (for themselves or team members) a comprehensive introduction to the world of social media. All of the major channels are reviewed, from basic operation to use in B2B and B2C – it presents the information clearly and makes good suggestions on action points. By the end of the book you will realise that social media marketing is a BIG JOB and best either delegated to a committed team member and/or an external social media consultancy (as we do). My own take-aways were to take Linkedin more seriously, take a good look at Pinterest – and figure out how I can get 9 days in every week! View all my reviews