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a blog by Chris Barrow

Target practice

In an existing dental practice, the yellow bulls eye for your marketing effort is up-selling to existing patients.

The red outer ring – Word of Mouth referrals to their family, friends and colleagues.

The blue ring – their friends’ friends, primarily via social media sharing.

The outer rings – complete strangers.

Why do I keep meeting practices who are deliberately firing expensive arrows into the outer rings?

Why do they invest time and money into the edges of the target and pay lip service to the bulls eye and the inner rings?

Stop firing for a moment will you please?

Take aim.

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