Stop calling yourself what you call yourself

This was the best moment of Thursday’s Coaching Business School workshop (for me). Stop calling yourself a coach, a dentist, an accountant, a graphic designer. “I’m a professional problem-solver with a specialisation in small business management, in smile-enhancement, in financial control, in business image. If you were to hire me to solve one big problem, what would that problem be?” And then shaddupayourface – and listen. Cool.