I always like to share advice on how marketing can be made easier and more effective for my clients. I believe that blogging is an essential part of business marketing, when integrated with a sound and well branded social media policy and synchronised with your offline activities. Blogging has certainly been an integral part of how I have built up a following and continue to keep people updated about what I do. We have also adopted this in the Barrow Kwong Hing Group and it continues to be an excellent communication channel for us. Here is a superb infographic for inspiration about what to blog about, which is a great starting point whether you want to write blogs yourself, delegate it a team member or outsource the writing.