Smilepod

I’ll bet that you are going to get as tired of me mentioning Smilepod as you are of me mentioning my Liverpudlian friends.

But the fact is that they are doing good work in the area of dental marketing – work that you have to sit up and notice, whether you are “precious” about walk-in hygiene centres or not.

The latest here is their invitation to an Invisalign open evening.

Nicely done and about to be broadcast.

1. winning awards

2. attracting interest

3. achieving targets

4. creatively destroying traditions

5. establishing strong brand standards

6. making dentistry a talking point

Doing what Apple did to gadgets – making them cool.