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THINKING BUSINESS
a blog by Chris Barrow

Smile Direct Club - a marketing opportunity or liability?



Credit where it is due to Dr. Felicity Bender and the team at Archway Dental in Cornwall for responding to the recent demise of Smile Direct Club. A friend sent me this overnight:


📢 Attention all Smile Direct Club customers 📢


We understand that the recent news of Smile Direct Club's bankruptcy may have left many of you feeling uncertain about your ongoing dental care. But worry not, because we're here to help.


At Archway Dental we have a team of experienced Invisalign dentists who are ready to provide you with the continued care and support you need. Our priority is ensuring your oral health remains in excellent condition, and we're committed to making your smile journey a success.


Here's how we can assist you:


1️⃣ Comprehensive Invisalign Treatment: Our skilled dentists are well-versed in Invisalign treatment and will work closely with you to create a personalized plan that meets your specific needs. From the initial consultation to the final result, we'll be there every step of the way.


2️⃣ Ongoing Monitoring and Adjustments: Regular check-ups and adjustments are crucial for the success of your Invisalign treatment. Our dedicated team will provide continuous monitoring to ensure your progress is on track and make any necessary adjustments to your treatment plan.


3️⃣ Expert Guidance and Support: We understand that transitioning from Smile Direct Club to a new dental provider can be overwhelming. Rest assured, our friendly and knowledgeable staff will guide you through the process, answering any questions you may have and providing the support you need.


4️⃣ Flexible Financing Options: We believe that quality dental care should be accessible to everyone. That's why we offer flexible financing options to accommodate your budget and make your Invisalign treatment affordable.


Don't let the recent bankruptcy news discourage you from achieving the smile of your dreams. Reach out to us today at 01579 383399 to schedule a FREE Smile Consultation with our Treatment Coordinator Claire. Together, we'll ensure your smile journey continues smoothly and successfully."


Full marks Archway, for marketing and for making a difference to those who may have been stranded.


There was a healthy debate at the end of the week on my own WhatsApp Group for members of The Extreme Business 100 community about "whether to take on Smile Direct Club patients."


This from an MOrth:


"I think you have to take them on as new cases - do a new treatment plan and records. Don’t supervise the use of their smile direct aligners and start again with Invisalign or other appliances."


And from a Practice Manager:


"If a patient moved from London to Newcastle how would you treat them?

You don’t take responsibility for previous work.

So it’s the same with SDC or overseas dentistry.

Assess the patient, treatment plan and treat accordingly."


I have one caveat with all of this, even though I applaud the initiative from Archway.


Why did the abandoned SDC patients choose that route in the first place?


Be careful.








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