What we do

Join us

Support

Copyright © Professional Coaching Services Ltd. 3rd Floor, 82 King St., Manchester M2 4WQ.   All rights reserved.                   Privacy Policy.                   Last update: March 2020

Registered company number: 10294452

Website by Rachel Barrow.

Gold-Partner.jpg
THINKING BUSINESS
a blog by Chris Barrow
  • Chris Barrow

"Self-serving" or "of service" - how do you show up?



I'm grateful to my business coach Rachel Turner for a conversation that led to this distinction.


So much of what appears on social media and in advertising and marketing is "self-serving":


  • Buy my thing

  • Here I am being virtuous

  • Look at my perfect life


I'm occasionally guilty of all three.


It occurs to me that "influencers" do this most of the time.


Yet - we truly engage with our audience when what we post is "of service":


  • Here's a great idea

  • Use this resource

  • Let me share this story because the metaphor will help you


When we are "of service" the flow is effortless. There is no persuasion.


Every week I receive emails that start with "I've been following your stuff for years and now I need your help".


The stuff that people reference isn't my holiday snaps or product pitches. It is the ideas, resources and stories that I share.


So let's all take a moment to evaluate what we are putting out there.


Sit down with your marketing team and work back through your advertising and marketing.


Create two columns on a sheet of paper or a device and populate the columns.


"Self serving" or "of service".


You will soon see what I mean.


Patients/clients buy your thing when they know that you are "of service".

184 views