Referral technique

Last week I fulfilled a minor ambition and purchased a set of Bose “acoustic noise-cancelling headphones”.

Taking advantage of currency differentials, they were purchased at Best Buy in NYC and I’m very happy with the result and the price paid.

My lovely new headphones come with a smart carry case – and inside the case cover is a pouch.

In the pouch are three “courtesy cards” which read as follows:

“Customers tells us they’re often asked about their Bose Quiet Comfort 15 headphones.

For your convenience, this courtesy card is yours to pass along.

Learn more at global.Bose.com/qc” Imagine a pouch inside your Patient Welcome Pack – or a treatment plan – that carried three courtesy cards for your practice and a similar wording.