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a blog by Chris Barrow

referral cards

I’ve always been a great believer in a business card that earns its wages:

  1. photograph of the issuer (dentistry is a personality based business)

  2. summary of the main outcomes that you deliver

  3. usual contact details

  4. KEDO

and here is a great example from Elliot Stevenson-Smith, principal of Battersea Rise Dental Studios.

the first side offering the KEDO of a complimentary assessment and

the second side allowing the recipient to decide whether they like the “cut of his gib”.

here, Elliot is also lining up the fact that he works with an excellent team of hygienists, who administer the “maintenance” under his supervision.

Remember, its not about the person you hand the card to – its about the person(s) they pass you card on to.

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