a blog by Chris Barrow

Optical Express and CRM

I have to admit to being astonished. Here’s the time-line. 18:00 casually click on Facebook advert from Optical Express, offering free laser-eye correction for those age 55 and over (yes – that’s me – sigh). 18:02 – finish completing basic details – name, post-code, email, phone and…..CLICK 18:03 I kid you not – 60-seconds later… My mobile rings and a young lady in a call-centre (Scottish) thanks me for my enquiry and suggests that I attend the nearest store (in Torquay) for a free assessment. After p