Older or Younger - who are the better patients?

Of course, there is no definitive answer to that - we can measure quantitatively or qualitatively:

• Conversion rate on new patient enquiries;

• Conversion rate on treatment plans presented;

• Average treatment plan value;

• The technical challenge of delivering the treatment.

• Patient behaviour with clinicians;

• Patient behaviour with team;

• Gratitude and willingness to recommend;

• The satisfaction of meeting the technical challenge.

But would you agree that older patients, with more complex problems, who require more expensive solutions, and are at a time in their lives when they can most afford it, and desire the best for themselves...........

.......is a pretty good target market?

You won't know until you measure.