THINKING BUSINESS
a blog by Chris Barrow

Marketing workshop

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to see an interesting set of photographs taken by Les Jones at the Practice Plan marketing workshop in Edinburgh last Wednesday.

Les has certainly captured the atmosphere of the event and I appreciate his efforts.

I look knackered – hardly surprising as I had been awake since 04:00 that morning dealing with a sudden onset of food poisoning – and truly felt “rough as rats” all day.

But the show had to go on – and so with the help of the Practice Plan team and Xandra Maceachan (administering lotions and potions) we presented what I hope was a memorable event.

The next time a client tells me that a nurse, receptionist or any other team member has been unable to attend a day because they have “thrown a sickie” I’l remember what I felt like this day.

Why do team members “throw sickies” in dentistry and hairdressing – but apparently nowhere else?

What these pictures also remind me of is the benefit of getting a professional in to take shots of you in action – coach or dentist – to add to your marketing material on line and in print.

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