A grumpy client emails me this morning as follows:
OK. So the ad “Attention Denture Wearers” went in for 2 consecutive weeks in the local paper and the local freebie. 3 replies in total so 3 reports sent out. Nobody has taken up the free consultation offer.
So what do I do?
Run it again with a bigger ad in more papers? Maybe change the ad a bit? or Forget it and add it to yet another complete and utter waste of time, money and effort?
Advertising – you take a look at the numbers after a minimum of 12 weeks exposure – and then decide if it has worked or not and move on.
Look at the experience of another client in a City Centre:
word of mouth
open days and evenings
what didn’t work so well:
skins on taxis
posters in stations
adverts in the Echo
adverts in magazines
signage on tube stations
Chamber of Commerce
and quite a few other things!
I could go on…..
You have to try different things – but as the marketing sage Jay Abraham said many years ago – 7 things, 7 times in 7 places.