Making yourself a target - when is it better to stay off social media?

My daughter asked me last night whether I wanted to enter the Dental Industry Awards as "Business Leader of the Year".
My reply was:
"No thanks - but thanks for thinking of me 😎
I don't fancy making myself an easy target for the haters and trolls."
Do you agree with me?
An old friend once advised me that "bad publicity is like bad breath - better than no breath" - but I'm not at all sure I agree with that.
I'd be interested in your thoughts - I may be wrong.
p.s. in spite of my best efforts, there are always haters and trolls.