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a blog by Chris Barrow
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Is your treatment coordinator a strategic asset—or just another pair of hands? How Circle 33 transforms the TCO role to drive growth


Unlocking the Full Potential of Your TCO: Why Most Practices Miss the Mark—and How Circle 33 Changes That
Unlocking the Full Potential of Your TCO: Why Most Practices Miss the Mark—and How Circle 33 Changes That

I’m frequently contacted by people who have products and services of relevance to my clients. For over 25+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas.


A guest post from Laura Horton


You may already have a Treatment Coordinator on your team, or be considering introducing the role. Either way, here’s a question worth asking:


  • Are you using the role strategically, or just keeping them busy?


We see it all the time. A TCO is hired with the right intention but instead juggles admin, handling leads, reception cover, and the odd consultation, never fully stepping into the role’s real potential.


Circle 33 is here to change that.


A year-long development and business programme for practices ready to do more than have a TCO—they’re prepared to develop one. Properly.


We are looking to work with just 33 practices.


We are accepting clinics to take the TCO role full circle over the next year.


We focus on building:


  1. A confident, consistent patient journey

  2. Clear communication that drives case acceptance

  3. Systems that support clinicians, especially associates

  4. A strategic, revenue-driving role—not just another task on the rota


And if you have associates, this matters even more. 


Your self-employed clinicians don’t have time to manage patient conversations, finances, and expectations on top of their clinical work.


A skilled TCO does that with them, not for them—and the results speak for themselves.


No TCO Yet? 


If you haven’t yet appointed a TCO, Circle 33 can help you make the right move at the right time.


We support you through the following:


  • Defining the role properly

  • Choosing the right person internally—or hiring externally

  • Embedding systems that support long-term success


Many practices hesitate to commit to the role because they’ve never seen it work properly.


That’s what Circle 33 is built to fix.


Ready to see if Circle 33 is right for you?



And here is the full brochure:




 
 
 

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