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a blog by Chris Barrow

Here’s a simple definition of marketing and sales

Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service.

Sale – The lead buys.

Marketing team does the marketing.

Sales team sell.

Sales team want leads – lots and lots of leads.


  1. How good at marketing are you?

  2. How good at sales are you?

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