THINKING BUSINESS
a blog by Chris Barrow

Dentistry and Airport Security

They could deliver dentistry the same way that airport security operate:

  1. long lines of weary people and restless children

  2. indifferent and impersonal instructions about what to do

  3. the avoidance of eye contact or a sense of humour

  4. sticking their gloved hands into private places and rummaging about

  5. occasional reprimands for non-compliance

  6. periodic x-rays to check for hidden problems

  7. everybody looking as if they cannot wait to get home

There again – maybe there are some dental businesses that do?

And some dental team members and clinicians who would be better suited on airport security?

Keep a careful watch on the experience that you deliver.

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