They could deliver dentistry the same way that airport security operate:
long lines of weary people and restless children
indifferent and impersonal instructions about what to do
the avoidance of eye contact or a sense of humour
sticking their gloved hands into private places and rummaging about
occasional reprimands for non-compliance
periodic x-rays to check for hidden problems
everybody looking as if they cannot wait to get home
There again – maybe there are some dental businesses that do?
And some dental team members and clinicians who would be better suited on airport security?
Keep a careful watch on the experience that you deliver.
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