A customer buys off you once. A client invests in your products or services for a lifetime. Is your marketing and customer service attracting customers or clients? I walked into the reception at The Marriott Forest of Arden yesterday for the first time in 5 months. The head receptionist looked up at me and said “welcome back Mr Barrow”. It was awesome. If they have a magic trick I don’t want to know – I just want to enjoy the magic. They have created a client for life.