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a blog by Chris Barrow

Building your squat practice. Where do I begin?

06 September 2021 at 7:30pm BST

Presenters: Chris Barrow and Alan Suggett

Many have realised that working as an associate in the current system is neither fulfilling, nor easy. The stress has been hard to bear. Many associates have approached dentinaltubules with questions on how to start a squat. We decided to create this TubulesLive on that basis. Chris Barrow and Alan Suggett will cover this topic.

Chris Barrow will talk about business planning particularly aspects like:

  • Lead generation - marketing for new patients in a squat situation;

  • Lead conversion - how to design a patient journey that wins new people over and allows you to sell treatment;

  • Team - first steps in building your ideal team

Alan Suggett will cover:

how to consider finance and funding for a squat as this is more difficult. He will also cover the spreadsheet and cash flow aspects


  • To discover whether you've got the leadership skills required and the organisational structure in place to build the practice you'd like to own and run.

  • To explain the most important elements of financial analysis in dental practice management

  • To demonstrate how careful analysis of Key Performance Indicators can allow owners and managers to keep the business on course for financial objectives

  • To demonstrate the common mistakes that lead to profit-leakage


  • To understand the difference between advertising and marketing - and why that is important

  • to understand the strategies and tactics that lead to best practice and most effective ROI from

  • digital advertising

  • direct advertising

  • word of mouth marketing

  • digital human interest marketing

  • to examine the resources required to conduct an effective marketing campaign

  • to explain the role of all team members in the marketing process

  • Identify the leadership skills required to build the practice you'd like to own and run.

  • Learn what your ideal business team should look like and the organisational structure they should form.

  • Identify and set the levels of service you will want all your staff to deliver to your customers come rain or shine.

  • Learning outcomes

  • Understanding the difference between leadership and management

  • Dealing with difficult conversations

  • Understanding behavioural styles

  • Task and time management

  • How to understand your profit & loss statement

  • Identifying the most important Key Performance Indicators in dental business and comparing with benchmarks

  • Creating budget & cash flow forecasts

  • Measuring Operating Cost Per Surgery Per Day

  • Measuring Average Daily Production of fee-earners

  • Calculating the profitability of individual fee earners

  • Understanding EBITDA and how it is used to calculate the goodwill value of a practice

  • Scientific and emotional pricing - a comparison

If you are already a member of Dentinal Tubules - click HERE.

If you are not a member - register HERE.

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