.png)
I’m frequently contacted by people who have products and services of relevance to my clients. For over 25+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas.
Scarcity mentality is what happens when you stockpile.
Screw everyone else - it's all about what I can get out of this.
Abundance mentality is what happens when you share.
The more people get the benefit of this, the more people will want the benefit of this.
Here are two examples of abundance mentality:
Example 1
This morning, in a collaboration between Flickr, SmugMug and PHlearn, they sent all of their subscribers an e-book on "Marketing for Photographers" - 193 pages of tips on how to get started.
No need to subscribe - just a gift.
A review of the chapter headings will reveal that it can be of use to anyone who is marketing their skills, not just photographers. You would do well to share a copy with your marketing team.
Here's a free copy for you:
Example 2
This morning The Campbell Academy announce their 6-week Business Course - you can read all about it here:
It's not free but it is incredibly low priced, to reflect the storm we are all navigating.
It starts in October, so you have plenty of time to get your act together.
In the department of no-brainers - need I say more. You would do well to take the course with your newly returning management team.
Conclusions
The more photographers who learn how to market themselves, the more people choose to be photographers, the more people use photo platforms online.
The more dental practices who learn how to run a tight ship, the more people choose to run their own dental practice, the more they hire help in business development.
The more trainers, consultants, coaches and mentors there are in dentistry - the more they get hired.
Competition stimulates demand.
Abundance wins.