a recipe for success

1. take one very strong brand

2. add a sense of humour

3. serve on a cup cake

result

1. something for people to talk about.

“You’ll never guess, I was at my dentist today and they gave me a cup-cake with their logo on top.

They are all as mad as a bucket of frogs over there – but I love to visit – they are not like the old-fashioned miserable dentist I used to see with the receptionist who has a face like a slapped-arse.

You should pay them a visit.”