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a blog by Chris Barrow

A quiz - which dental products do you market in the current economic cycle?

Three times in the last three working days I have been contacted, twice by existing clients and once by an old friend, each time complaining about the lack of positive cash flow in their business at the moment.

"We seem to be working as hard as ever, and yet there simply isn't any money in the bank at the end of the month, after we have paid all the bills. What are we doing wrong?"

My observation is that events have finally caught up with dental business owners.

It's a combination of factors:

  1. Prices too low;

  2. Productivity per clinician too low;

  3. Operating costs suddenly a lot higher than they were a year ago (mainly wages);

  4. Promoting products whose profit margins were already low and have now diminished.

Attached is a short (2-minute) quiz that focuses on number 4 above - are you selling the right products?

I'll leave it to you to guess which products I'm referring to:

Which dental products do you want to market
Download PDF • 1.60MB

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