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How to respond to a negative online review
Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Apr 3, 2019
Arrival in South Africa and scoping out the dental landscape
Full credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday...
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Chris Barrow
- Mar 28, 2019
The email patient newsletter isn’t an option – and here are three of my favourites
The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The...
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Chris Barrow
- Mar 20, 2019
The world’s most succinct marketing plan – just three steps
There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...
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Chris Barrow
- Mar 18, 2019
Two Reds Are Better Than One Season 3 Episode 4 – From Opening Garage Doors to Opening the Doo
Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the...
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Chris Barrow
- Mar 15, 2019
Building GDP referrals – Part 5 – is it The Peer Group, The Study Club, The Academy R
So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...
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Chris Barrow
- Mar 14, 2019
Building GDP referrals – Part 4 – blogs, vlogs, podcasts and newsletters
Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive....
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Chris Barrow
- Mar 13, 2019
Building GDP referrals – Part 3 – what your web site needs to say to other dentists
Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today,...
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Chris Barrow
- Mar 12, 2019
Building GDP referrals – Part 2 – your web site
On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want...
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Chris Barrow
- Mar 5, 2019
How and why your patient communication has changed forever
In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the...
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Chris Barrow
- Feb 28, 2019
ROI is dead! Long live The Pathway to The Practice!
Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or...
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Chris Barrow
- Feb 20, 2019
Reviews are growing in importance as part of your marketing plan
New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will...
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Chris Barrow
- Feb 19, 2019
The 4 important questions to ask a patient who agrees to a video testimonial
There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to...
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Chris Barrow
- Feb 11, 2019
Why simply looking at your price list isn’t enough
PRICE One of those random coincidences that occur in life (and have us wondering whether we are watched over) has been three clients, far...
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Chris Barrow
- Feb 6, 2019
Adding Facebook Messenger to your web site home page – it’s time to take action
A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology...
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Chris Barrow
- Jan 21, 2019
About making sure that what you have already paid to learn is actually being done
Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...
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Chris Barrow
- Jan 14, 2019
Travelling again – a quick riff on starting the week
My three weeks at home are complete and I’ll be on the 18:23 to Euston this evening in preparation for the first Extreme Business...
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Chris Barrow
- Jan 4, 2019
The Extreme Business Spring Retreat – London – Friday 12th April 2019 to Sunday 14th Apr
Let me explain the aims and objectives of the retreat. I personally take time out every spring/summer to plan the following calendar...
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Chris Barrow
- Dec 18, 2018
The 17 essential numbers that you need to stay on course with your internal marketing and new patien
What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal...
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Chris Barrow
- Dec 14, 2018
What would we do about attracting new patients if the internet didn’t exist?
An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an...
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