Chris BarrowApr 9, 2019How to respond to a negative online reviewReading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether...
Chris BarrowApr 3, 2019Arrival in South Africa and scoping out the dental landscapeFull credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday...
Chris BarrowMar 28, 2019The email patient newsletter isn’t an option – and here are three of my favouritesThe monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The...
Chris BarrowMar 20, 2019The world’s most succinct marketing plan – just three stepsThere are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...