Why saying “This might not be for you” can save your dental practice time, money, and stress

This practice might not be the right fit for you—and that’s a good thing

In a recent blog post, Seth Godin shared a powerful phrase:

"This might not be for you."

We invest so much time and energy into marketing and recruitment, that when a lead does emerge, the temptation is to think that you have to convert the lead - at all costs.

But not every lead is a suitable fit for your business and/or your life.

Whether it's a potential new patient, a new salaried team member, or a self-employed clinician.....

It's a perfectly good tactic, having reviewed the evidence, to respond with:

"This practice might not be the right fit for you."

More of that would avoid a lot of problems down the line.