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Why being a dentist today means running a tech, media and sales-driven company
- Chris Barrow
- Aug 21
- 1 min read
Michel Gerber, in the 1990's, suggested that you should strive to transition through "Technician" to "Manager" and eventually become an "Entrepreneur with a specialisation in dentistry".
Today......
Colin Campbell suggests that you are running "a tech company".
Marcus Sheridan suggests that you are running "a media company".
Ashley Latter suggests that you are running "a sales-driven company".
Finance, marketing, customer service, operations, compliance, leadership, management - and a strategic plan.
Perhaps, the next time someone asks you what you do for living, you shouldn't respond with "I'm a dentist".
There's a bit more to it than that nowadays.
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I totally agree. I feel more like a tech CEO than a dentist some days, managing all the digital systems. I even joke that my white coat should be swapped for a leather aviator jacket with all the piloting I do. It’s a sales and media job now, convincing patients they need care and building trust online.
The dental industry today is evolving at a rapid pace, and it's fascinating to see how technology, media, and sales are becoming such integral parts of a dentist's role. I’ve been reflecting on how this approach could also apply to senior care. As we manage facilities and offer services like senior care homes, this one concept becomes vital. It’s not just about the medical care anymore, but how we market, communicate, and connect with families through the latest technology. Incorporating modern tech and understanding the media landscape can significantly enhance how we support our seniors and their loved ones.
Lifestyle Company is also another apt term for the modern dentistry which is helping our patients in various aspects of life