THINKING BUSINESS
a blog by Chris Barrow

The potter's wheel

Dental associates are like the clay on a potter’s wheel. Before the age of 35, you can mould them – spin the wheel, add or subtract, change the shape. At age 35 they are fired in a kiln and then set – never to be changed again. Tap at them after this and they will break. You have to get it right before you fire them in the kiln – teach them the habits of a lifetime. Clinical habits as well as communication habits. By the way – if the potter just sits them on the wheel and never spins it, they will just flop into a lump of clay. You are the principal, YOU are the potter.

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