Telling a story

Perhaps the best the most interesting TV advert aired during the Superbowl was by Google, who managed to achieve the video equivalent of a Tweet, telling a story in just a few seconds.

It reminds me that our reports, recommendations, treatment plans, marketing and articles need to be brief in this age of soundbites.

People, clients, patients will no longer tolerate overload of information.

Keep it brief.

Tell a story.